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True Pilates

Pilates Studio in Dana Point, Ca

True Pilates OC is a Pilates Studio in Dana Point, CA that has high energy fun group classes, and private 1 on 1 instruction ranging from beginner to expert level.

The True Pilates website was in need of a complete redesign. Their main objectives were to launch a new site for improved branding, user experience, and search engine results to help increase monthly member signups.

After Michael completely redesigned my website it’s now ranking at the top of Google’s search result for “dana point pilates”, above all my competition.

Sara Thornton, Owner and Founder of True Pilates OC

Old Site

Out of date design that was not mobile responsive or optimized with keywords to be found by search engines.

Macbook and Iphone mockup of old True Pilates Website

New Site

Complete site redesign for modern look thats mobile responsive on all devices and optimized with her keywords.

Macbook and Iphone mockup displaying new True Pilates website

Search Engine Optimization

Before we started working together, the old True Pilates site was ranked at the bottom of the first page for “Dana Point Pilates”. Like many business owners, Sara was lost when it came to how to improve her organic search traffic.

To help True Pilates get a better ranking we began by optimizing the text, images and video on her site so Google can properly read and understand what kind of service she provides and where she is located.

After only 30 days of building the new True Pilates site and implementing our SEO strategies, Sara now ranks #1 for her desired competitive keyword “Dana Point Pilates”. The end goal is to get her to the top 3 spots for each pilates class she offers to ensure she gets the majority of business through Google search.

Dana Point Pilates Google search results

Social Media Reviews

One of the most important selling points in todays world is real online reviews. This is why we made sure to integrate Sara’s Yelp, Facebook, Google, and Groupon reviews right into her site.

When new visitors view positive reviews from past clients they are much more likely to make a buying decision. With Sara’s improved Google ranking, her reviews are only going to grow and grow.

Screenshot showing Social Media Review for True Pilates OC

Video Optimization

Video is the most powerful form of marketing that exists today. In order to optimize Sara’s conversions and ranking in Google search we have used a video that she made demonstrating a sample of one of her classes.

We ensured that the title of the video, description, and tags matched her home page keyword phrase “Dana Point Pilates” which helps Google properly index her site.


Monthly Website Management

  • Website hosting
  • Security monitoring
  • Incremental site backups
  • Content updates upon request

Live Site

Image displaying Web Management for client True Pilates provided by Digital Product Pro SEO - Small Business SEO Service
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